EDDM in Highlands, NY

EDDM Services for Highlands

Every Door Direct Mail (EDDM) lets you reach every address on a postal carrier route in Highlands without purchasing a mailing list. With a population of 12,600 and approximately 5,040 households across ZIP codes 10922, 10928, Highlands offers a well-sized market for EDDM saturation campaigns. Cornerstone Services handles route selection, mail piece design, commercial printing, and all USPS paperwork from our facility in New Paltz — approximately 49 minutes from Highlands. The Town of Highlands encompasses the villages of Highland Falls and Fort Montgomery along the Hudson River, near the United States Military Academy at West Point. This community's connection to West Point creates a unique market with both military and civilian populations..

Highlands is home to organizations like West Point (USMA), Bear Mountain State Park, Highland Falls-Fort Montgomery CSD, and Anthony Wayne Recreation Area — the types of businesses and institutions that rely on professional EDDM services.

Highlands Market Profile

With 12,600 residents and approximately 5,040 households, Highlands sits in the EDDM sweet spot — large enough to generate meaningful business volume but small enough to saturate affordably. A full-town EDDM campaign reaches every household for roughly $1,714–$2,117 all-in, making monthly or quarterly mailings a realistic marketing budget line item.

Highlands is home to West Point (USMA), Bear Mountain State Park, Highland Falls-Fort Montgomery CSD, and Anthony Wayne Recreation Area — anchor institutions that shape the local economy and define the types of businesses that thrive here. EDDM campaigns targeting carrier routes near these organizations reach the households most likely to need related services, from restaurants and retail shops serving their visitors to contractors and service providers supporting their operations.

The most active EDDM users in Highlands include Military-adjacent businesses, Tourism operators, Restaurants and hospitality, and Local retailers. These businesses benefit from EDDM's ability to reach every household on a carrier route without the cost of purchasing a targeted mailing list — particularly valuable in a mid-size market where broad local awareness drives walk-in traffic and phone calls.

What's Included

How the EDDM Process Works in Highlands

The EDDM process for Highlands starts with route selection using the USPS EDDM Online Tool, accessed through the USPS Business Customer Gateway. For Highlands's 5,040 households spread across an estimated 13 carrier routes in ZIP codes 10922, 10928, the tool lets us filter by U.S. Census demographics — household income, age distribution, and household size — so your mail reaches the Highlands neighborhoods most relevant to your business.

For a full-saturation campaign covering all Highlands carrier routes, you're looking at approximately 5,040 pieces at $0.247/piece (Retail) or $0.214/piece (BMEU entry through the Newburgh facility). That puts the total postage cost between $1,079 and $1,245 — before printing and design. A complete all-in EDDM campaign for Highlands typically runs $1,714–$2,117 including design, printing on heavy card stock, and postage. Most Highlands businesses start with a partial-saturation campaign targeting 7–13 routes closest to their location.

Once routes are selected, we design your mail piece to meet USPS Marketing Mail standards. Every EDDM piece must include the EDDM Retail Indicia — a printed marking in the upper-right corner that replaces traditional postage. For Highlands businesses, we typically recommend the 6.5"×9" oversized postcard — it's large enough to stand out in the mailbox but keeps per-piece printing costs manageable for mid-size market campaigns.

Before delivery, we complete PS Form 3587 — the official USPS postage statement for EDDM mailings. This form documents the number of pieces, carrier routes, and postage due. For Highlands campaigns, we deliver to the Newburgh Business Mail Entry Unit (BMEU) to take advantage of the lower $0.214/piece BMEU rate vs. the $0.247/piece retail rate — saving $166 on a full-town mailing.

EDDM for Highlands Industries

Restaurants and food service businesses in Highlands use EDDM to promote grand openings, seasonal menus, catering services, and weekly specials. An oversized postcard with appetizing food photography mailed to every household within a 2–3 mile radius of the restaurant generates immediate traffic. For Highlands restaurants, we recommend starting with the 4 carrier routes closest to the business location, then expanding to the full 13 routes once response rates confirm the campaign is working.

Retail shops and boutiques in Highlands use EDDM to drive foot traffic for sales events, new product arrivals, and holiday promotions. The key advantage of EDDM for retail is saturation — every household on the route receives your postcard, including residents who might not follow your social media or visit your website. For Highlands retailers, a pre-holiday mailing 2–3 weeks before major shopping periods consistently generates strong ROI.

Tourism businesses, hotels, B&Bs, and vacation rentals in Highlands use EDDM in two ways: local mailings to build community relationships and awareness (important for word-of-mouth referrals), and targeted mailings to visitor-source markets promoting seasonal packages. For the local component, EDDM lets Highlands hospitality businesses reach every household affordably — building the kind of local goodwill that generates referral traffic.

Who We Serve in Highlands

EDDM FAQ for Highlands

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