What is Direct Mail Marketing?
Direct mail marketing uses a mail service (Cornerstone Services, Inc.) to deliver promotional, informative or fundraising mail pieces to your target audience. Direct mail marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and appeal letters.
How can direct mail marketing help?
Direct mail marketing can be used to achieve a specific goal in mind. When done correctly using strategy, targeted data lists and creative mail pieces, the results can exceed expectations. Below are a few direct mail marketing examples and what can be accomplished:
Grow your business.
Sending out promotional mail pieces such as offers, events or new items and services can bring in potential clients and customers.
Raise the funds you need.
Non Profit Organizations can use personalized appeal mailings to inform the recipient about your organization and what you plan to do with the money received.
Mailing educational pieces is a great way to widely distribute knowledge about a certain topic with the aim of reaching the largest number of people.
Our Direct Mail Marketing Services
With high quality printing, street-smart graphic design and detailed data strategies our experienced and USPS® certified team can help you get the results you are looking for. We make sure your mailing goes out on-time, under budget and uneventfully.
More information on our direct mail services
Select from our data filters such as Board of Elections, Real Property and Occupant Resident. Send us a list and we can clean it up to ensure you get the best results from your mailing.
Our USPS Mail Design Professionals can help with branding, marketing and creating direct mail pieces. We are highly experienced in postal regulations and design practices.
Choose from a variety of paper stock, sizes and finishing options to make your next mailing project stand out. We offer full color, high quality on-demand printing.
Our trained production staff makes sure your direct mail project gets assembled correctly, turned around quickly and sent to the Post Office on time.
Want to work with us?
Our staff is 100% USPS® Certified Mail Design Professionals with extensive training and experience in direct mail marketing. We ensure you will get the best possible service by working with a dedicated Project Manager who will see your job from start to finish.
A bit about us.
We are a true one-stop-shop for direct mail.
Cornerstone Services, Inc., located in New Paltz, has been serving the Hudson Valley region since 1998. We are dedicated to helping our clients and providing the best possible service we can with direct mail marketing, graphic design, high quality printing as well as robust data list services. We offer a unique, USPS® trained project management team, fast turnaround rates, expert in-house postal knowledge, and highly discounted postage rates.
Direct Mail Marketing Tools
Some of our popular tools to help with your next direct mail marketing project.
All of Cornerstone Services direct mail tools
Indicia used on direct mail marketing pieces when working with CRST.
The most up to date postage rates by the USPS Notice 123. Updated January 2018.
Common envelope sizes and their corresponding inserts.
How to properly use and understand Ancillary Endorsements.
Popular terms, acronyms and their definitions for direct mail.
Mailing a letter at automation rates and using the USPS Notice 67.
Check out a few of our projects which include postcards, envelopes, business cards and other direct mail marketing designs.
Hyde Park PBA
Marbletown First Aid Unit
Boys & Girls Harbor
Cornerstone Services Case Studies about our unforgettable projects and experiences in direct mailing, website design, printing, even fixing our competition’s mistakes!
We belong to a variety of local chambers of commerce, college affilitations and direct mail marketing related organizations.
Recent Blog Posts
Interesting articles about direct mail marketing, how it can help you and what you need to know.
CRST ESSENTIAL GUIDE FOR SELF-MAILER (LETTER-RATE) TABBING REGULATIONS
How to Change Your Non-Profit Information Through the USPS
How to Complete the Non-Profit Mailing Application
Want our help with your next direct mail marketing project? Fill out the form below and someone will get back to you as soon as possible.
Your Direct Mail Marketing Experts!
Do you need help growing your business? Let us help you get the results you’re looking for using direct mail marketing
(845) 255-5722 | firstname.lastname@example.org | 31 S Ohioville Rd | New Paltz, NY 12561