Mail Design
Mail design is more than just making something look great. In fact, it also focuses on delivering your message effectively and capturing recipients’ attention.
Our USPS Mail Design Professionals® seamlessly transform your concept into a polished design by using modern techniques and attention-grabbing visuals. Additionally, we consistently stay up to date with new trends in design, not only for direct mail but also for all marketing materials.
Direct mail marketing does not have to be difficult. At Cornerstone Services, Inc., we simplify the process to make it more efficient. While using past successful designs can certainly be effective, experimenting with new layouts can often lead to even better results. However, not every mail piece needs to be groundbreaking or completely reinvent the concept. Instead, a strategic approach ensures success.
Setting yourself apart from competitors is crucial. For this reason, we prioritize unique and compelling designs at Cornerstone. We understand what works, and as a result, we will help you achieve the best possible results, starting with a great mail design.
Mail Design Tips:
Use a logo
A clever and colorful logo makes your brand easily recognizable. More importantly, an engaging logo significantly increases the likelihood of recipients opening and reading your mail piece.
Coatings and finishes
Incorporating unique coatings or finishes, such as gloss, foil, or matte, further enhances the look and feel of your mail. Consequently, this technique ensures your mail stands out from the rest. For more details on coatings and finishes, visit Cornerstone’s printing service page.
Non-Traditional mail pieces
An unusual mail design always grabs attention. Since most mail arrives as an envelope, postcard, or newsletter, you can break the pattern by sending something unique. For example, die-cut mail pieces, or custom-cut designs create distinctive shapes that immediately draw interest.
Call to Action
A strong call to action is essential in direct mail marketing. Because recipients often check the address block first, placing an enticing message nearby increases engagement. Therefore, give them a reason to open the mail piece or read its entire content.
Easy to read
Cluttered, hard-to-read mail pieces often get discarded immediately. To prevent this, keep content organized with clear headings, proper spacing, and readable fonts. Furthermore, avoid cramming text where unnecessary. Above all, always design with the recipient’s experience in mind. Follow this guide on writing easy-to-read text.
High resolution images
Modern mail designs benefit greatly from high resolution images. Notably, a well-placed image can convey a message better than a full paragraph of text. Thus, keep the design visually engaging and avoid excessive wording.
Keep it simple
A clean design with flat colors, a logo, and well-placed text is highly effective. Additionally, using complementary colors creatively eliminates the need for excessive images. Even though design trends evolve, a simple and clear message remains timeless.
We strictly follow all USPS® mail piece regulations when designing mail. In order to ensure compliance, our team uses the USPS Notice 67® tool. Consequently, Cornerstone Services, Inc. guarantees that all our designs meet USPS® standards and are ready for mailing.
Here are a few of our mail design pieces used in direct mail marketing campaigns.
