EDDM Services — Every Door Direct Mail

EDDM lets you mail to every address on a carrier route without buying a list. We handle the route selection, design, printing, and postal paperwork.

How EDDM Works for Local Businesses

Cornerstone Services, Inc. (CRST) offers Every Door Direct Mail (EDDM) services in the Hudson Valley, helping businesses and organizations reach local households without purchasing a traditional mailing list. Based in New Paltz, NY and established in 1998, CRST manages EDDM design, printing, postal prep, and delivery in-house for clients across Ulster, Dutchess, and Orange counties.

Here's the process. First, we identify the postal routes that cover your target area. The USPS EDDM tool shows route boundaries, residential vs. business counts, and demographic filters like household income and age. We pick the routes, you approve the coverage. Then we design the mail piece — typically an oversized postcard (6.5×9 or 8.5×11) since EDDM requires flat-size pieces. We print, bundle by route, attach facing slips, and deliver to the post office. Running EDDM campaigns for Hudson Valley businesses since the program launched.

How EDDM Works

1

Choose Your Routes

We use the USPS EDDM mapping tool to identify postal carrier routes that match your target area. You can filter by ZIP code, city, or radius and see delivery counts for each route before committing.

2

Design Your Piece

EDDM mail pieces must meet specific size requirements (see below). Our design team creates oversized postcards and flyers that maximize the format's impact while meeting all USPS specifications.

3

Print & Prepare

We print your mail pieces, bundle them in groups of 50–100 per carrier route, and prepare the required USPS facing slips and documentation.

4

Post Office Delivery

Bundled mail is delivered to the local post office(s) serving your selected routes. Letter carriers deliver your piece along with regular mail — typically within 3–7 business days of drop-off.

EDDM Size Requirements

EDDM mail pieces must exceed standard letter dimensions to qualify. The USPS requires at least one of these conditions: longer than 11.5", taller than 6.125", or thicker than 0.25". Popular EDDM sizes include:

6.5" × 9"
Standard oversized postcard
8.5" × 11"
Full-page flyer or menu
6.5" × 12"
Panoramic postcard

Ready to Reach Every Door?

Tell us your target area and we'll provide route counts and a complete campaign quote.

Get a Free Estimate Call (845) 255-5722

EDDM vs. Targeted Direct Mail

EDDM Targeted Mail
Mailing List Not required Required (purchased or provided)
Postage $0.247/piece (Retail) Varies by class and presort level
Targeting Geographic (carrier routes) Demographic + geographic
Personalization No (unaddressed) Yes (name, address, variable data)
Best For Local awareness, grand openings, menus Lead generation, retention, fundraising

Not sure which approach is right for your campaign? Contact us and we'll help you decide based on your goals and budget.

Get an EDDM Quote

Tell us your target area and we'll provide route counts and a complete campaign quote.

Request Quote
or call (845) 255-5722

Related Services

Direct Mail Campaigns Data Lists Printing Services Graphic Design

EDDM Quick Facts

Postage: $0.247/piece (Retail)

No mailing list needed

Minimum: 200 pieces per route

Maximum: 5,000 pieces/day per ZIP (Retail)

Delivery: 3–7 business days

EDDM Frequently Asked Questions

What is Every Door Direct Mail (EDDM) and how does it work?
Every Door Direct Mail is a USPS program that lets you mail to every address on a carrier route without purchasing a mailing list. You select the postal routes you want to cover, print your mailpieces to USPS-approved dimensions, and drop them at the post office serving those routes. USPS carriers deliver one piece to every door on each route you've selected. There are no individual names or addresses required — delivery is based entirely on the route.
How much does EDDM cost per piece?
EDDM Retail postage is currently $0.247 per piece for USPS Marketing Mail flats. This is significantly lower than First-Class postage and comparable to bulk Standard Mail rates, but without the permit fees or minimum volume requirements. Your total cost per piece — including printing and postage — depends on quantity and mailpiece size. Most clients running 5,000–10,000 piece campaigns land between $0.55 and $0.75 all-in.
What are the size requirements for EDDM mailpieces?
EDDM Retail mailpieces must be larger than a standard letter but no larger than a flat. The piece must be between 6.125" and 12" in height, between 11.5" and 15" in length, and no more than 0.75" thick. It must also weigh no more than 3.3 oz. Common formats that meet these specs include 6x9, 6.5x9, 8.5x11, and 9x12 postcards. Pieces outside these dimensions are not eligible for EDDM Retail rates.
How do I choose which carrier routes to target?
USPS provides a free online mapping tool at eddm.usps.com that lets you filter routes by household income, age range, and household size. You can draw a radius around your business or select routes by ZIP code. Each route typically covers 300–600 addresses. For most local service businesses — HVAC, real estate, restaurants, healthcare — the best starting point is a 3–5 mile radius around the service area, filtered for the income demographic most likely to convert.
What is the difference between EDDM Retail and EDDM BMEU?
EDDM Retail allows you to drop your mail at a single post office serving your target routes, with no permit required and no minimum volume. It's ideal for small businesses mailing under 5,000 pieces per drop. EDDM BMEU (Business Mail Entry Unit) requires a postage permit and delivery to a Bulk Mail Entry facility, but it unlocks lower postage rates and removes the 5,000 piece per ZIP per day limit. For campaigns over 10,000 pieces or multi-ZIP saturation drops, BMEU is the more cost-effective option.
Can I target apartments and PO boxes with EDDM?
EDDM routes include all residential and business addresses on a carrier route, including apartments. However, you can opt out of PO boxes and businesses when selecting routes — the USPS mapping tool lets you filter for residential-only delivery. If your service is consumer-focused, filtering out businesses reduces wasted impressions. If you serve both, keeping businesses in the route can add meaningful coverage at no extra cost.
How far in advance do I need to plan an EDDM campaign?
Allow 10–14 business days from proof approval to drop date for standard production. Rush timelines are possible in 5–7 business days depending on quantity and finishing. USPS processing typically adds 3–5 business days after drop before delivery is complete on all routes. For time-sensitive campaigns — grand openings, seasonal promotions, election mail — building in 3 full weeks from design finalization to in-home date is the safest target.
Does Cornerstone handle the USPS paperwork and drop for EDDM campaigns?
Yes. Cornerstone manages the full EDDM fulfillment process — printing, bundling, completing the USPS facing slips, and dropping at the post office. Bundling requirements are specific: pieces must be banded in stacks of 50–100 with a completed facing slip on top of each bundle. Errors in bundling or paperwork are the most common reason EDDM drops get rejected at the counter. Handling this in-house eliminates that risk and removes the logistics burden from your team.
Reviewed by Sean Griffin, Owner · March 2026

EDDM by Industry

Every Door Direct Mail works differently depending on your industry. We've put together guides for the verticals we work with most across the Hudson Valley:

EDDM for Dentists

Target new patients in your neighborhood
EDDM for Restaurants

Drive foot traffic with menu mailers and seasonal promos
EDDM for Real Estate Agents

Farm neighborhoods with just-listed and market update cards
EDDM for Salons

Reach new clients within walking distance of your shop
EDDM for Gyms & Fitness

Promote memberships and class schedules to nearby households
EDDM for Auto Dealers

Saturate your market with service specials and inventory promos
EDDM for Political Campaigns

Reach every voter on targeted carrier routes

EDDM Guides & Resources

Planning your first campaign or optimizing an existing one? These guides cover pricing, design, tracking, and strategy:

EDDM Cost and Pricing Guide EDDM Postcard Sizes Explained EDDM Postcard Templates Your First EDDM Campaign: A Step-by-Step Guide EDDM Postcard Printing Cost Guide EDDM Design Tips How to Track EDDM Results EDDM vs. Informed Delivery EDDM Bulk Mailing Guide

Ready to Reach Every Door?

Tell us your target area and we'll provide route counts and a complete campaign quote.

Call (845) 255-5722 Get a Free Estimate

Service Areas

We serve businesses and organizations across three Hudson Valley counties.

Ulster County Dutchess County Orange County

Ready to Start Your Next Mailing?

Get a free estimate from Hudson Valley's most trusted direct mail team. 2.3M+ pieces mailed and counting.

Get Free Estimate Call (845) 255-5722