Every Door Direct Mail
Reach every household on your chosen postal routes — no mailing list needed.
Blanket Your Neighborhood
Every Door Direct Mail (EDDM) is a USPS program that lets you send mail to every residential address on selected carrier routes — without purchasing a mailing list. You choose the ZIP codes and routes, and your mail piece is delivered to every door. It's the simplest, most affordable way to reach a local audience.
EDDM is perfect for local businesses like restaurants, salons, dentists, auto shops, and retailers who want to reach everyone within a geographic radius. Postage starts at just $0.247 per piece through the USPS EDDM Retail program — significantly less than standard Marketing Mail rates — and there's no mailing list to buy.
How EDDM Works
Choose Your Routes
We use the USPS EDDM mapping tool to identify postal carrier routes that match your target area. You can filter by ZIP code, city, or radius and see delivery counts for each route before committing.
Design Your Piece
EDDM mail pieces must meet specific size requirements (see below). Our design team creates oversized postcards and flyers that maximize the format's impact while meeting all USPS specifications.
Print & Prepare
We print your mail pieces, bundle them in groups of 50–100 per carrier route, and prepare the required USPS facing slips and documentation.
Post Office Delivery
Bundled mail is delivered to the local post office(s) serving your selected routes. Letter carriers deliver your piece along with regular mail — typically within 3–7 business days of drop-off.
EDDM Size Requirements
EDDM mail pieces must exceed standard letter dimensions to qualify. The USPS requires at least one of these conditions: longer than 11.5", taller than 6.125", or thicker than 0.25". Popular EDDM sizes include:
EDDM vs. Targeted Direct Mail
| EDDM | Targeted Mail | |
|---|---|---|
| Mailing List | Not required | Required (purchased or provided) |
| Postage | $0.247/piece (Retail) | Varies by class and presort level |
| Targeting | Geographic (carrier routes) | Demographic + geographic |
| Personalization | No (unaddressed) | Yes (name, address, variable data) |
| Best For | Local awareness, grand openings, menus | Lead generation, retention, fundraising |
Not sure which approach is right for your campaign? Contact us and we'll help you decide based on your goals and budget.
Get an EDDM Quote
Tell us your target area and we'll provide route counts and a complete campaign quote.
Request QuoteRelated Services
EDDM Quick Facts
Postage: $0.247/piece (Retail)
No mailing list needed
Minimum: 200 pieces per route
Maximum: 5,000 pieces/day per ZIP (Retail)
Delivery: 3–7 business days
Ready to Start Your Next Mailing?
Get a free estimate from Hudson Valley's most trusted direct mail team. 2.3M+ pieces mailed and counting.