How much does a direct mail campaign cost?
Direct mail costs vary based on quantity, format, and whether you need design and list services. A typical postcard campaign might range from $0.50-$1.50 per piece all-in, with volume discounts for larger quantities. We provide detailed estimates for every project.
How long does it take to get a mailing out?
A typical campaign takes 2-3 weeks from approval to mailboxes. This includes design (if needed), printing, addressing, and mailing. Rush jobs are available for an additional fee.
What's the minimum quantity for a mailing?
We can handle mailings as small as 250 pieces, though the per-piece cost is higher at low volumes. For the best economics, we typically recommend starting with at least 1,000 pieces.
Do you provide mailing lists?
Yes, we can provide targeted mailing lists based on geography, demographics, homeownership, income, and many other criteria. We work with industry-leading data providers to ensure accuracy and deliverability.
What response rate should I expect?
Response rates vary widely based on your offer, audience, and design. Typical direct mail response rates range from 1-5%, which is significantly higher than digital channels like email (0.1-0.5%).
Can you handle design, or do I need to provide print-ready files?
We offer full design services in-house. Whether you need a complete design from scratch, modifications to existing materials, or just want us to print from your files, we can accommodate.
What's the difference between direct mail and EDDM?
Traditional direct mail uses a targeted mailing list to reach specific households. EDDM (Every Door Direct Mail) delivers to every address on selected postal routes without requiring a list. EDDM is typically cheaper per piece but less targeted.
How do I track results from my campaign?
We recommend using unique phone numbers, promo codes, or landing pages to track response. We can help you set up tracking mechanisms and analyze results to optimize future campaigns.
Do you offer ongoing/recurring campaigns?
Yes, many of our clients run monthly or quarterly campaigns. Recurring programs often get better results as they build recognition. We can help you plan a campaign calendar.
What areas do you serve?
We're based in New Paltz and primarily serve businesses in the Hudson Valley, including Ulster, Dutchess, Orange, and Greene counties. However, we can mail to any address in the United States.