Case Studies
Real results from 11 direct mail campaigns — local businesses, national organizations, and everything in between.
2.3M+ Pieces Mailed. Here Are Some of Our Favorites.
Every mailing has a story. From a Fortune 500 recruitment campaign in South Carolina to a neighborhood Chinese restaurant that needed menus reprinted in 48 hours, these case studies show the range of what Cornerstone delivers — and why clients come back.
Niche Insurance Direct Mail Marketing
Tango, Tango & Tango Insurance needed to reach homeowners in specific Long Island ZIP codes with a highly targeted offer for bundled home and auto policies. Their previous digital campaigns were generating leads but at a high cost-per-acquisition, and they wanted a more tangible, trustworthy medium to reach an older demographic that was more responsive to physical mail.
Republican Town Committee Electoral Cards
A Hudson Valley Republican Town Committee needed to produce and distribute palm cards and slate mailers for their full candidate roster ahead of a local election. The timeline was tight — less than three weeks from design approval to mailbox delivery — and the materials needed to be union-printed to satisfy party requirements.
Chinese Menu Misprint Emergency Fix
A local Chinese restaurant had just received 10,000 takeout menus from an out-of-state online printer — only to discover that multiple prices were wrong and a key dish was misspelled. Their grand opening was days away and they needed corrected menus immediately. The online printer could not reprint in time.
National Magazine at Periodical Rate
O'Dwyer's, a well-known national public relations industry publication, needed a mailing partner who could handle their monthly magazine distribution at USPS Periodical rates. Periodical mail has strict USPS requirements around frequency, content ratios (advertising vs. editorial), and documentation that many mail houses find too complex to manage.
Direct Mail Strategy for Lawrence Hearing
Lawrence Hearing, an audiology practice in Orange County, needed to grow their patient base in a competitive healthcare market. They had previously relied on physician referrals and wanted to add direct-to-consumer marketing to reach adults over 55 who may be experiencing hearing loss but had not yet sought treatment.
Waste Management Customer Notifications
A regional waste management company needed to notify thousands of residential customers across multiple counties about service schedule changes, rate adjustments, and new recycling program guidelines. The notifications needed to reach every customer household on time, with different versions for different service zones, and comply with regulatory notification requirements.
Daughters of the American Revolution
The Daughters of the American Revolution, a national lineage-based membership organization, needed a mailing partner capable of handling large-volume membership communications and fundraising appeals at non-profit postage rates. Their mailings required precise list segmentation (active members, lapsed members, prospective members) and compliance with USPS non-profit content regulations.
National Industrial Product Recall
Robertshaw Controls, a global manufacturer of industrial thermostats and control devices, faced a mandatory product recall requiring urgent notification to thousands of customers, distributors, and end-users across the United States. The recall had regulatory deadlines, and every affected party needed to receive the notification within a strict timeline. Failure to meet the notification window could result in regulatory penalties and continued safety risk.
British-American Collegiate Association
The Winant-Clayton Volunteers, a British-American exchange program that places young volunteers in community service projects, needed to produce and mail annual fundraising appeals and program updates to alumni, donors, and supporters both in the United States and the United Kingdom. International mailing added complexity in postal regulations, addressing formats, and postage rates.
Retail Furniture Store EDDM Campaign
A Hudson Valley furniture store wanted to drive foot traffic during a seasonal clearance event. They had no existing mailing list and a limited marketing budget. They needed to reach as many local homeowners as possible within a tight radius of their showroom without the cost of purchasing a targeted data list.
Cintas EDDM Recruitment Campaign
Cintas, a Fortune 500 uniform and workplace services company, needed to recruit hourly workers for a facility in Ladson, South Carolina. Their online job postings were not generating enough qualified local applicants, and they needed a way to reach residents in neighborhoods surrounding their facility who might not be actively searching job boards.
Have a Mailing Project in Mind?
Every case study starts with a conversation. Tell us about your goals and we'll recommend the right approach — whether it's targeted data lists, EDDM saturation, or a multi-touch campaign.