Free Guide 22 pages. Everything you need to add a color image and clickable link to your next mailing — at no extra postage cost.
Instant PDF. We'll send it straight to your inbox.
Every subscriber sees a grayscale scan by default. You can appear alongside it — full color, with a button — for free.
How the USPS Daily Digest works
The mechanics behind the email — what 72.9M subscribers see, how scans are processed, and when your piece appears.
Setting up a ride-along campaign
Step-by-step walkthrough of the USPS Mailer Campaign Portal: uploading creative, scheduling, and linking to your mailing.
Which mail classes qualify
First-Class Mail, Marketing Mail, and Nonprofit Mail qualify. EDDM Retail does not — and we explain exactly why.
Image specs
200×200px minimum, JPEG or PNG, under 200KB. Plus safe zones, color best practices, and what USPS rejects.
Measuring ROI with UTM tracking
How to set up UTM parameters, unique landing pages per campaign, and the three-group test design to isolate lift.
The Pittsburgh Pirates' 39% response lift
The full case study: test design, creative used, results, and what every mailer can take from their Informed Delivery strategy.
Free. No obligation. Sourced from USPS documentation. Your inbox is the first stop — not our CRM.
