Direct Mail & Printing for Highland Falls, NY Businesses
Village in Orange County · ZIP 10928 · Population 3,900
Why Highland Falls Businesses Choose Direct Mail
Highland Falls is a village in the Town of Highlands that serves as the primary commercial gateway to the United States Military Academy at West Point — one of the most visited historic sites in New York State. Main Street in Highland Falls provides food, retail, hospitality, and services to cadets, military families, academy employees, and the substantial West Point visitor and tourism traffic that flows through the community year-round.
Located at the main entrance to the United States Military Academy at West Point, on the Hudson River at the base of the Hudson Highlands — one of the Hudson Valley's most dramatic river gorge landscapes.
Local Market Profile: Highland Falls
Highland Falls' economy is directly tied to West Point in ways that make it unlike any other Hudson Valley community. Academy visitors, cadet family weekends, graduation ceremonies, and the West Point museum draw hundreds of thousands of visitors annually through Highland Falls. Military families living off-post in the surrounding area represent a stable residential market with distinctive demographics: high geographic mobility (PCS cycles every 2–4 years), above-average household incomes, and strong community loyalty during assignment. The Hudson River and Bear Mountain State Park add outdoor recreation traffic.
EDDM Strategy for Highland Falls
Highland Falls' 10928 ZIP covers the village and portions of the Town of Highlands with an estimated 2,500–3,500 households. Full 10928 EDDM saturation runs approximately $600–$900 all-in. The carrier routes serve a mix of village residential addresses, military family off-post housing, and the transition zone between Highland Falls and the Town of Highlands toward Fort Montgomery.
Highland Falls village has roughly 3,800 residents and approximately 1,500 households; the broader 10928 ZIP area in the Town of Highlands adds additional military and civilian households, bringing the total to approximately 3,000–3,500.
Services Available in Highland Falls
Who We Serve in Highland Falls
We work with a wide range of Highland Falls businesses and organizations, including:
Notable Highland Falls Organizations
Highland Falls is home to many recognized organizations and institutions, including businesses we work with:
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Highland Falls Direct Mail FAQ
How do Highland Falls businesses reach the West Point military family market?
Military families living off-post appear on local Highland Falls and Town of Highlands carrier routes and can be reached with standard EDDM. For targeting military families specifically — including those in on-post housing who may use Highland Falls businesses — targeted mailing lists filtered by military rank, branch, and installation proximity are more precise. Cornerstone can source military demographic data for targeting military family audiences at Highland Falls businesses.
Does the frequent PCS movement of military families change direct mail strategy?
Yes — the 2–4 year rotation cycle means a significant portion of Highland Falls' military family population turns over every year. This makes quarterly EDDM more effective than annual campaigns, because each quarterly mailing captures newly arrived families who weren't on-post during the previous drop. New-mover data filtered by Highland Falls and Town of Highlands addresses helps identify the most recently arrived military households for targeted new-resident mailings.
Related Services for Highland Falls
Learn more about our direct mail , EDDM , and commercial printing services available to Highland Falls businesses.
Highland Falls Quick Facts
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