National Industrial Product Recall

The Challenge

Robertshaw Controls, a global manufacturer of industrial thermostats and control devices, faced a mandatory product recall requiring urgent notification to thousands of customers, distributors, and end-users across the United States. The recall had regulatory deadlines, and every affected party needed to receive the notification within a strict timeline. Failure to meet the notification window could result in regulatory penalties and continued safety risk.

Our Solution

Cornerstone executed a rapid-turnaround recall notification mailing. We processed Robertshaw's customer database (a mix of commercial distributors, retailers, and some end-consumers), validated addresses through CASS/DPV, and printed First-Class letters with enclosed recall instructions and response cards. The entire mailing — from data receipt to USPS entry — was completed on an accelerated schedule to meet the regulatory deadline.

The Results

All recall notifications were mailed within the required compliance window. First-Class Mail ensured fast delivery with return service for undeliverable addresses, allowing Robertshaw to track notification reach. The project demonstrated Cornerstone's ability to handle high-stakes, time-critical mailings where accuracy and speed are non-negotiable — a capability that goes well beyond typical marketing direct mail.

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