Chinese Menu Misprint Emergency Fix
Local Chinese Restaurant · Hudson Valley, NY · Restaurant
The Challenge
A local Chinese restaurant had just received 10,000 takeout menus from an out-of-state online printer — only to discover that multiple prices were wrong and a key dish was misspelled. Their grand opening was days away and they needed corrected menus immediately. The online printer could not reprint in time.
Our Solution
Cornerstone reprinted the corrected menus on our digital press within 48 hours. We matched the original paper stock and layout, corrected all pricing errors and the misspelling, and delivered the finished menus to the restaurant before their opening weekend. We also recommended an EDDM campaign to announce the grand opening to surrounding neighborhoods.
The Results
The restaurant opened on schedule with accurate menus. They subsequently ran an EDDM postcard campaign targeting 3,000 homes within a 3-mile radius, which they credited with driving a strong first month of business. The owner has since used Cornerstone for seasonal menu updates and ongoing EDDM promotions.
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