Niche Insurance Direct Mail Marketing
Tango, Tango & Tango Insurance · Hicksville, NY · Insurance
The Challenge
Tango, Tango & Tango Insurance needed to reach homeowners in specific Long Island ZIP codes with a highly targeted offer for bundled home and auto policies. Their previous digital campaigns were generating leads but at a high cost-per-acquisition, and they wanted a more tangible, trustworthy medium to reach an older demographic that was more responsive to physical mail.
Our Solution
Cornerstone built a custom mailing list targeting homeowners aged 45+ within specific income ranges across Hicksville and surrounding Nassau County communities. We designed a professional 6" x 9" postcard with a clear call-to-action offering a free policy review. The mailing was presorted for maximum postal discounts and delivered via First-Class Mail for faster delivery and return service.
The Results
The campaign generated a strong response rate well above the industry average for insurance direct mail. Tango reported multiple new policy bundles directly attributable to the mailing, with a cost-per-acquisition significantly lower than their previous digital-only approach. They have since become a recurring client with quarterly mailings.
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Project Details
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