National Magazine at Periodical Rate
O'Dwyer's Public Relations · National · Publishing
The Challenge
O'Dwyer's, a well-known national public relations industry publication, needed a mailing partner who could handle their monthly magazine distribution at USPS Periodical rates. Periodical mail has strict USPS requirements around frequency, content ratios (advertising vs. editorial), and documentation that many mail houses find too complex to manage.
Our Solution
Cornerstone took over all Periodical mail preparation for the monthly magazine. This included maintaining the subscriber database with regular NCOA processing, preparing Statement of Mailing (PS Form 3541) for each issue, calculating advertising-to-editorial content ratios for rate determination, presorting per Periodical mail regulations, and handling all USPS entry documentation.
The Results
O'Dwyer's has relied on Cornerstone for their national magazine distribution for multiple years. Our handling of the complex Periodical mail requirements ensures every issue ships on time and at the lowest available postage rate. The relationship demonstrates Cornerstone's ability to handle specialized, regulation-heavy mail types that go well beyond standard Marketing Mail.
Services Used
Project Details
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