2025 USPS Parcel Impact from US–China Tariff War
Mailbag Wednesday! UNPACKING 2025 USPS PARCEL DELIVERY IMPLICATIONS IN THE TARIFF WAR BETWEEN US AND CHINA We seek to answer: What are the parcel delivery implications for US Postal Service Customers as of July 2025 regarding the US-China Trade War? In early April 2025, under an Executive Order from the second Trump Administration (as…
Read MoreLegacy Stamps for Small-Batch Direct Mail
Mailer’s Tip Tuesday! Using Legacy Stamps to Garner Interest for Small Targeted Mailings Uncancelled Legacy Stamps Are Usable Forever at the Denomination Amount – Here’s How to Use Them. Once a specific value denomination postage stamp is issued by the US Postal Service, it’s actually good forever at that same denomination. If you’re looking…
Read MoreResort Hotel Once Doubled as Post Offices
Mailbox Monday! Old Time Resort Hotel, such as Mohonk Mountain House, Helped Guests with the facilitation of handling letters and Parcels 19th-century and early 20th-century hotels often acted as intermediaries for guests’ mail, offering forwarding services to local post offices. Here’s an example of an in-house “post office” that a legacy guest at the…
Read MoreThe Postal Service: Older Than the Nation
Fun Fact Friday! Happy Fourth of July! Fun Fact: The United States Postal Service is 338 days older than the United States. July 4th, 1776, is the birth date of the United States, the date upon which representatives of the 13 British colonies adopted a Declaration of Independence from the British Monarchy. On July 26th,…
Read MoreLocal Marketing Strategy for Independent Hearing Aid Clinics
CASE STUDY THURSDAY: MARKETING STRATEGY FOR A REGIONAL INDEPENDENT HEARING AID COMPANY Here’s a Strategy to Create Both Ongoing Web Traffic and Foot Traffic Using a Novel EDDM[tm]/Direct Mail Strategy Uniquely Designed for Independent Hearing Aid Businesses Profit margins for hearing aids are robust due to traditionally longstanding and high price points for hearing…
Read MoreUSPS 250 Years of National Service: New Stamp Booklet
Mailbag Wednesday! The USPS Announces the Release of a Special Edition Stamp Booklet to Commemorate 250 Years of National Service USPS is doing its best to maintain a brave face and carry on with business as usual despite impending changes that may well convert its entire organizational structure to a private sector entity from…
Read MoreCustomer Acquisition vs. Retention: The Direct Mail Advantage
Mailer’s Tip Tuesday! Case Study for Customer Acquisition Cost (CAC) and the Case for Using Direct Mail for Customer Retention Yes, sending ongoing direct mail to existing customers is expensive, but the acquisition cost for new customers is way more expensive. First, you need to have a realistic discussion about Customer Acquisition Cost (CAC).…
Read MoreFloral Iron Mailbox Design in Greene County, NY
Mailbox Monday! Getting creative with a floral iron mailbox housing in the Cairo, NY area. We’ve got welding supplies, white spray paint, time on our hands, and some leftover cast iron floral pattern pieces… hmmmm…. what to do this afternoon? I know – let’s turn a standard mailbox into a unique floral iron mailbox with…
Read MoreOrigami Envelope DIY: Make Your Mail Stand Out
Fun Fact Friday! You can add the novelty of sending a letter (vs. email) by making your own origami envelope with these YouTube videos. Look, we all know that few (very few) people open mass email anymore, even when they sign up for such communication, and Google’s Workspace now even has a Gmail “Promotions”…
Read MoreWood Stove Marketing in Central NY: EDDM + Lawn Signs
Case Study Thursday! Whether it’s a new store opening or a push to reach new clients before the Fall, here’s a proven strategy to target people in the market for wood stoves and wood stove supplies. Several years ago, in June, we did a mailing for a wood stove store called B & D…
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