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Customer Acquisition vs. Retention: The Direct Mail Advantage
Mailer’s Tip Tuesday! Case Study for Customer Acquisition Cost (CAC) and the Case for Using
Write Appeal Letters That Resonate Personally
Mailer’s Tip Tuesday! Make Your Appeal Letters and Messaging Resonate in the First Person
How to Avoid Recipient Name Problems with Saturation Mailings
Mailer’s Tip Tuesday! On occasion, not-for-profit organizations that do recurring saturation mailings may receive
Simple Steps for Non-Profit Raffle Tickets to be Mailed
Mailer’s Tip Tuesday! If you’re a non-profit running a fundraising auction by mailing raffle
Direct Mail Outcome by using Multiple Data lists
Mailers Tip Tuesday! Amortize Your Direct Mail Outcome by Hedging Your Mailing using Multiple Data
Creative Use of Legacy Postage Stamps
Mailer’s Tip Tuesday! There are USPS Forever stamps, but you can use US postage stamps
Return to Sender
Mailers Tip Tuesday: Return to Sender Odd as it may seem, most clients don’t put
Simple Trick for Segmenting Responses
MAILERS TIP TUESDAY! MARKING RETURN ENVELOPES TO SEGMENT RECIPIENT RESPONSES You may wish to gauge
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