Return to Sender

Mailers Tip Tuesday: Return to Sender

Odd as it may seem, most clients don’t put their names/addresses in their mailings. We want them to do so. First, it helps answer the perennial question “Did the mailing go out yet?” Also, you get an informal audit check on what you have in your own mail, just as one of your donors, customers, or prospects would see. How do you feel about what you got? Like it? Want to make changes? There’s always the opportunity to refine the process.

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