MAILERS TIP TUESDAY   With political mailings, Cornerstone Services (www.crst.net) usually recommends sending a final GOTV (Get Out The Vote) card to the ever faithful.  We call these (household) voters “High Prime” because we have ID’d them as voting in either “3 out of 3” or “4 out of 4” of the past elections.    The…

Mailer’s Tip Tuesday!  The purpose of any mailing is to get the recipient to do something.  With direct mail, as we often say at Cornerstone Services (www.crst.net), we are attempting either “to purchase cash or awareness”. There is a rarely used trick that we sometimes use to achieve this — sending a “micro” postcard. In…

Mailer’s Tip Tuesday: Boost Your Marketing with QR Codes!    QR Code Adoption has been posting annual double-digit growth globally for several years.  However, U.S. consumers are still more likely to use QR Codes concerning age and demographic criteria, although it doesn’t hurt to add a QR Code to any mailer or postcard.  Here’s a…

Mailer’s Tip Tuesday If you are a non-profit mailing at not-for-profit rates most of the time, and you need to clean up your mailing list periodically.  The most sure-fire best practice is to send a First-Class Automation rate postcard once every year or two to everyone in your database.  We recommend using a 4×6 postcard,…