THE 10 PERCENT SOLUTION

Mailer’s Tip Tuesday: The 10% Growth Solution for Your Donor List  

Keeping your mailing list healthy requires consistent growth. Did you know that each year, about 10% of contacts on any mailing list naturally “fall off” due to relocations, loss of interest, or other factors? To stay ahead, make it your goal to add 10% more names annually. 

Here’s how to break it down: If your donor list has 2,500 names, aim to add 250 new contacts every year. That’s about 21 new members each month, or just one new contact per day. Not so overwhelming when you look at it this way, right? 

Simple Strategies to Reach Your Goal: 

1. Tap Into Existing Networks: Add anyone who’s recently interacted with you, whether through a phone call, an email, or a visit.
2. Friends-of-Friends: Use social media connections to identify new potential contacts. For instance, friends or followers of your existing donors can be promising prospects.
3. Data Partners: Partner with organizations like crst.net | crstweb.com that specialize in finding quality leads. With our resources, adding contacts becomes streamlined and efficient.

Contact Us: 

🌐 crst.net | crstweb.com 

📧 info@crst.net | ☎️ (845) 255-5722 

#MailersTipTuesday #mailinglist #DonorGrowth  #directmail  #directmailmarketing #DonorOutreach  #ListBuilding  #FundraisingTips #mailingtips #crstnet #crstweb #hudsonvalleyny  #hudsonvalley