Direct Mail & Printing for the Town of Ulster, NY

Local Market Profile: Ulster

Ulster's economy is anchored by Route 9W retail — the Hudson Valley Mall (now undergoing redevelopment), the Ulster Town Center strip mall, and a corridor of big-box retail, restaurants, and auto services that draws shoppers from across the county. The Ulster County Public Transit hub and several light industrial areas along 9W complement the retail base. Residentially, the town encompasses neighborhoods along the hillside east of 9W with long-term homeowners and more recent residential development. The Town of Ulster has stronger commercial density than most Ulster County towns — a meaningful EDDM market for both retail promotion and home service campaigns.

EDDM Strategy for Ulster

Ulster Town shares the 12401 ZIP with portions of Kingston, which means EDDM campaigns on 12401 often reach both Kingston and Ulster Town households. For businesses specifically targeting the Ulster Town commercial corridor and its surrounding residential neighborhoods, Cornerstone can select the specific carrier routes within 12401 that cover the town without paying for all of Kingston. This requires carrier route-level targeting rather than full-ZIP EDDM.

The Town of Ulster has roughly 12,000 residents and approximately 5,500 households — a substantial residential base that includes both the Route 9W commercial corridor neighbors and the hillside neighborhoods east of the highway.

Who We Serve in Ulster

We work with a wide range of Ulster businesses and organizations, including:

Notable Ulster Organizations

Ulster is home to many recognized organizations and institutions, including businesses we work with:

Ulster Direct Mail FAQ