FALL 2024 – PROJECTED GLOBAL DIRECT MAIL GROWTH

MAILBAG WEDNESDAY

In March of 2024, the Business Research Company released its really expensive “Direct Mail Advertising Global Marketing Report 2024” for an eye-watering $4K. Thankfully, some of the summary information is nonetheless helpful and available. Here are some takeaways:

– Direct Mail (globally) continues to grow, with a projected compounded growth rate of 3% from 2023 to 2024; this is due generally to favorable economic conditions worldwide.
– The projected annual compounded growth rate of direct mail from 20204 to 2028 is thought to be approximately 2.7%
– The average ROI (Return on Investment) for direct mail is 221%, or specifically, yielding $4.09 for $1.27 spent on direct mail advertising.
– Direct Mail continues to return a higher response rate over email communication, i.e., 4.4% vs. .12%

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Image credit: https://www.thebusinessresearchcompany.com/report/direct-mail-advertising-global-market-report