Case Study Thursday!   Project Overview: To enhance Coarc’s outreach for new members and grassroots donors in Columbia County, CRST (Cornerstone) shifted from traditional third-party data to an innovative, in-house approach using New York State Real Property data. This strategy aimed to better target local residents with a propensity for community involvement, especially those in…

Case Study Thursday! Project Overview: The direct mail strategy for Lawrence Hearing maintains local market relevance through a consistent, data-driven EDDM campaign. CRST/Cornerstone implements a monthly mailing approach targeting specific residential areas in Orange County, NY, where Lawrence Hearing holds a strong presence. By aligning direct mail with Lawrence Hearing’s digital footprint and SEO efforts,…

Case Study Thursday! If you’ve ever wondered whether to choose direct mail vs. email marketing for a campaign, the answer depends on the audience and your approach. Email marketing may be more effective for reaching customers, members, or supporters who already know and trust you. However, for unsolicited outreach, direct mail likely has the advantage.   Here are…

Case Study Thursday Project Overview: Cornerstone Services, Inc. (“CRST”) works with healthcare providers such as the Institute for Family Health to ensure compliance with New York State’s Public Health Law §2995. CRST helps with secure data handling, multi-language notifications, and direct mailing services, ensuring patients are informed of changes in their primary healthcare providers.  Location:…