Posts by websupport
Independent Insurance Agency 2024: “No BS” Web & Mail Approach
February 2024 If there is one industry that I think would benefit from marketing smelling salts, it would be independent insurance agency owners. We have worked with many agency owners and so many of them fail to grasp the need for something more than a one-off plan. The opportunity is so great, and the effectiveness…
Read MoreHow to Respond to a Negative Yelp! Review: A True Story
Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…
Read MoreDirect Mail Marketing Misconceptions: Debunking and Solutions
Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts. Yet, this traditional form of marketing remains a potent tool for businesses. As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…
Read MoreDirect Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
Read MoreCRST ESSENTIAL GUIDE FOR SELF-MAILER (LETTER-RATE) TABBING REGULATIONS
For those wishing for bottom-line essential guidance for USPS self-mailer wafer-seal tabbing regulations for proper tab placement, you’ll notice there is little in the way of online/web confirmation of the existing USPS guidance let a alone robust visual or graphical aids to help understand these rules. In fact, when you start web browsing, you might…
Read MoreHow to Change Your Non-Profit Information Through the USPS
The United States Postal Service can be challenging to work with. Their directions can be hard to follow, and sometimes support isn’t there when you need it. That’s why we created these guides to help you along the path to apply for Non-profit mailing privileges or change your essential information. The guides, while here to…
Read MoreHow to Get Non-Profit Mailing Privileges with USPS: A Guide to PS Form 3624
Want to reduce postage costs for your non-profit? Applying for USPS non-profit mailing privileges can help. This guide simplifies the process of applying for Nonprofit USPS Marketing Mail Prices. You can get a copy of PS Form 3624 (Application to Mail at Nonprofit USPS Marketing Mail Prices) from your local postmaster, your Business Mail Entry…
Read MoreTHREE RULES FOR MAIL PIECE DESIGN
Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…
Read MoreInformed Delivery by USPS – What is it? How does it work? | 2018 Review
Updated April 2023. This review is designed to give you a full understanding of the Informed Delivery service by USPS. How you might ask? Because we go in-depth about the questions you need answers to when using Informed Delivery by USPS. In short: We spent countless hours reading documentation and figuring out exactly what Informed…
Read MoreB2B Direct Mail Data from InfoUSA
A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B…
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