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Category: Marketing

USPS PS Form 3624 Mockup

How to Complete the Non-Profit Mailing Application

Non-profit mailing privileges are a great way to save money for your organization. The problem is the USPS makes it challenging to know how to start or what you need to have before you even begin. We’re here to make it clear and straightforward. Follow along, and you’ll have your application done in no time. …

THREE RULES FOR MAIL PIECE DESIGN

Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for …

B2B Data using apples example

B2B Direct Mail Data from InfoUSA

A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B …

Cold calling using direct mail

Cold Calling Works with Direct Mail Marketing

Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which …

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