Marketing
November Election 2024: Post-election Assessment From A Hudson Valley Political Consultant
“What did you think of the recent November 2024 [general] election?” Having been asked several times after November 5th this same question, usually in a pointed not-so-nice manner, I thought I’d share with you my – our – take on what happened regarding the general election this November, 2024. While there were surprises at the…
Read MoreLessons From Marketing Failure: Tree Service Marketing
“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” — Otto von Bismarck Today’s case study is about how NOT to do marketing; Lessons from Marketing Failure. There are several image scans here, so it will be relevant and important for you to review all of them.…
Read MoreDirect Mail Vs. Email Marketing Comparison and ROI (Return On Investment)
If you’ve ever wondered whether to choose direct mail vs. email marketing for a campaign, the answer depends on the audience and your approach. For reaching customers, members, or supporters who already know and trust you, email marketing may be more effective. However, for unsolicited outreach, direct mail likely has the advantage. Here are some…
Read MoreComplete Friendraising Event Guidelines & Checklist
In recent years, “Friendraiser” events have become more popular as an alternative to expensive donor events which tend to scare off attendees due to high ticket prices and direct gifting request tactics. This blog, based upon actual past experience, is meant to be a straightforward and helpful overview with practical guidance on how to pull…
Read MoreIndependent Insurance Agency 2024: “No BS” Web & Mail Approach
February 2024 If there is one industry that I think would benefit from marketing smelling salts, it would be independent insurance agency owners. We have worked with many agency owners and so many of them fail to grasp the need for something more than a one-off plan. The opportunity is so great, and the effectiveness…
Read MoreDirect Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
Read MoreTHREE RULES FOR MAIL PIECE DESIGN
Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…
Read MoreB2B Direct Mail Data from InfoUSA
A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B…
Read MoreCold Calling Works with Direct Mail Marketing
Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which…
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