Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which …
CHICKEN SHIPPING: A HOW-TO I know what you’re thinking… you always wanted to ship a chicken to someone special, but you were not sure how. Here is the Cornerstone Services Inc. step-by-step instructions for making your chicken shipping dreams come true. Follow this guide to ensure the chicken mails safely and successfully to any destination …
Periodicals: How to evaluate mail and apply. The periodicals rate class is generally used for newspapers, magazines, and newsletters. Periodicals get mailed through the Postal Service™ several times a year, largely to people who specifically request these publications. No class of mail is more complicated than that of the periodicals. Our task here is two-fold: To make …