How-To/Guides
November Election 2024: Post-election Assessment From A Hudson Valley Political Consultant
“What did you think of the recent November 2024 [general] election?” Having been asked several times after November 5th this same question, usually in a pointed not-so-nice manner, I thought I’d share with you my – our – take on what happened regarding the general election this November, 2024. While there were surprises at the…
Read MoreLessons From Marketing Failure: Tree Service Marketing
“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” — Otto von Bismarck Today’s case study is about how NOT to do marketing; Lessons from Marketing Failure. There are several image scans here, so it will be relevant and important for you to review all of them.…
Read MoreHow to Get a Refund on Postage: A Guide to Post Office Application to Refund Postage
Don’t know what to do with unused postage? PS Form 3533 is what you’ll use. This is how you get a refund on your postage and save money with CRST.net You can access the form here. Part 1: Application This portion is self-explanatory. You will just need to fill out your personal details. Customer/Company Name:…
Read MoreHow to Change Your Non-Profit Information Through the USPS
Dealing with the United States Postal Service can be difficult and inconsistent. That’s why we’ve created these guides to help you apply for Non-profit mailing privileges or update your information. Keep in mind that USPS may require additional documents, and we’ll update the guides as needed. This guide is for those with existing USPS mailing…
Read MoreUnderstand Periodicals: Apply for USPS Mailing Privileges
This blog is to provide a comprehensive overview of the USPS Periodical Mailing Rate class. As succinctly as possible, it will help you understand questions such as the following: What are Periodicals? Why Mail at Periodical rates? (Is it Worth Applying for USPS Periodical Rates?) What are the Eligibility Qualifications to Apply for Periodical Rates?…
Read MoreComplete Friendraising Event Guidelines & Checklist
In recent years, “Friendraiser” events have become more popular as an alternative to expensive donor events which tend to scare off attendees due to high ticket prices and direct gifting request tactics. This blog, based upon actual past experience, is meant to be a straightforward and helpful overview with practical guidance on how to pull…
Read MoreIndependent Insurance Agency 2024: “No BS” Web & Mail Approach
February 2024 If there is one industry that I think would benefit from marketing smelling salts, it would be independent insurance agency owners. We have worked with many agency owners and so many of them fail to grasp the need for something more than a one-off plan. The opportunity is so great, and the effectiveness…
Read MoreHow to Respond to a Negative Yelp! Review: A True Story
Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…
Read MoreDirect Mail Marketing Misconceptions: Debunking and Solutions
Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts. Yet, this traditional form of marketing remains a potent tool for businesses. As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…
Read MoreDirect Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
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