How-To/Guides
Periodicals: Understanding and Applying for USPS™ Periodical Mailing Privileges
This blog is to provide a comprehensive overview of the USPS Periodical Mailing Rate class. As succinctly as possible, it will help you understand questions such as the following: What are Periodicals? Why Mail at Periodical rates? (Is it Worth Applying for USPS Periodical Rates?) What are the Eligibility Qualifications to Apply for Periodical Rates?…
Read MoreComplete Friendraising Event Guidelines & Checklist
In recent years, “Friendraiser” events have become more popular as an alternative to expensive donor events which tend to scare off attendees due to high ticket prices and direct gifting request tactics. This blog, based upon actual past experience, is meant to be a straightforward and helpful overview with practical guidance on how to pull…
Read MoreIndependent Insurance Agency: A “No BS” 2024 Web & Direct Mail Approach
February 2024 If there is one industry that I think would benefit from marketing smelling salts, it would be independent insurance agency owners. We have worked with many agency owners and so many of them fail to grasp the need for something more than a one-off plan. The opportunity is so great, and the effectiveness…
Read MoreHow to Respond to a Negative Yelp! Review: A True Story
Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…
Read MoreDemystifying Direct Mail: Common Misconceptions and Practical Solutions
Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts. Yet, this traditional form of marketing remains a potent tool for businesses. As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…
Read MoreDirect Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
Read MoreCRST ESSENTIAL GUIDE FOR SELF-MAILER (LETTER-RATE) TABBING REGULATIONS
For those wishing for bottom-line essential guidance for USPS self-mailer wafer-seal tabbing regulations for proper tab placement, you’ll notice there is little in the way of online/web confirmation of the existing USPS guidance let a alone robust visual or graphical aids to help understand these rules. In fact, when you start web browsing, you might…
Read MoreHow to Change Your Non-Profit Information Through the USPS
The United States Postal Service can be challenging to work with. Their directions can be hard to follow, and sometimes support isn’t there when you need it. That’s why we created these guides to help you along the path to apply for Non-profit mailing privileges or change your essential information. The guides, while here to…
Read MoreHow to Complete the Non-Profit Mailing Application
Non-profit mailing privileges are a great way to save money for your organization. The problem is the USPS makes it challenging to know how to start or what you need to have before you even begin. We’re here to make it clear and straightforward. Follow along, and you’ll have your application done in no time.…
Read MoreTHREE RULES FOR MAIL PIECE DESIGN
Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…
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