Complete Friendraising Event Guidelines & Checklist

Sure-Fire Friend-Raising Event Checklist & Communications

In recent years, “Friendraiser” events have become more popular as an alternative to expensive donor events which tend to scare off attendees due to high ticket prices and direct gifting request tactics.  This blog, based upon actual past experience, is meant to be a straightforward and helpful overview with practical guidance on how to pull…

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How to Respond to a Negative Yelp! Review: A True Story

example of yelp help postcards

Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…

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Demystifying Direct Mail: Common Misconceptions and Practical Solutions

illustration of a hand dropping mail into a mailbox

Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts.  Yet, this traditional form of marketing remains a potent tool for businesses.  As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…

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Direct Mail Marketing

CRST Direct Mail Marketing illustration

Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…

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