How to Respond to a Negative Yelp! Review: A True Story

example of yelp help postcards

Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…

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Demystifying Direct Mail: Common Misconceptions and Practical Solutions

illustration of a hand dropping mail into a mailbox

Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts.  Yet, this traditional form of marketing remains a potent tool for businesses.  As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…

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Direct Mail Marketing

CRST Direct Mail Marketing illustration

Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…

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For those wishing for bottom-line essential guidance for USPS self-mailer wafer-seal tabbing regulations for proper tab placement, you’ll notice there is little in the way of online/web confirmation of the existing USPS guidance let a alone robust visual or graphical aids to help understand these rules.  In fact, when you start web browsing, you might…

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How to Change Your Non-Profit Information Through the USPS

The United States Postal Service can be challenging to work with. Their directions can be hard to follow, and sometimes support isn’t there when you need it. That’s why we created these guides to help you along the path to apply for Non-profit mailing privileges or change your essential information. The guides, while here to…

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How to Complete the Non-Profit Mailing Application

Non-profit mailing privileges are a great way to save money for your organization. The problem is the USPS makes it challenging to know how to start or what you need to have before you even begin. We’re here to make it clear and straightforward. Follow along, and you’ll have your application done in no time.…

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Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…

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Informed Delivery by USPS – What is it? How does it work? | 2018 Review

Updated April 2023. This review is designed to give you a full understanding of the Informed Delivery service by USPS. How you might ask? Because we go in-depth about the questions you need answers to when using Informed Delivery by USPS. In short: We spent countless hours reading documentation and figuring out exactly what Informed…

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B2B Direct Mail Data from InfoUSA

A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B…

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