Posts by websupport
Direct Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
Read MoreCRST ESSENTIAL GUIDE FOR SELF-MAILER (LETTER-RATE) TABBING REGULATIONS
For those wishing for bottom-line essential guidance for USPS self-mailer wafer-seal tabbing regulations for proper tab placement, you’ll notice there is little in the way of online/web confirmation of the existing USPS guidance let a alone robust visual or graphical aids to help understand these rules. In fact, when you start web browsing, you might…
Read MoreHow to Change Your Non-Profit Information Through the USPS
The United States Postal Service can be challenging to work with. Their directions can be hard to follow, and sometimes support isn’t there when you need it. That’s why we created these guides to help you along the path to apply for Non-profit mailing privileges or change your essential information. The guides, while here to…
Read MoreHow to Complete the Non-Profit Mailing Application
Non-profit mailing privileges are a great way to save money for your organization. The problem is the USPS makes it challenging to know how to start or what you need to have before you even begin. We’re here to make it clear and straightforward. Follow along, and you’ll have your application done in no time.…
Read MoreTHREE RULES FOR MAIL PIECE DESIGN
Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…
Read MoreInformed Delivery by USPS – What is it? How does it work? | 2018 Review
Updated April 2023. This review is designed to give you a full understanding of the Informed Delivery service by USPS. How you might ask? Because we go in-depth about the questions you need answers to when using Informed Delivery by USPS. In short: We spent countless hours reading documentation and figuring out exactly what Informed…
Read MoreB2B Direct Mail Data from InfoUSA
A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B…
Read MoreCold Calling Works with Direct Mail Marketing
Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which…
Read MoreChicken Shipping 101 Mailing a Chicken through USPS
CHICKEN SHIPPING: A HOW-TO I know what you’re thinking… you always wanted to ship a chicken to someone special, but you were not sure how. Here is the Cornerstone Services Inc. step-by-step instructions for making your chicken shipping dreams come true. Follow this guide to ensure the chicken mails safely and successfully to any destination…
Read MorePeriodicals a Complete and Essential Overview 2018
Periodicals: How to evaluate mail and apply. The periodicals rate class is generally used for newspapers, magazines, and newsletters. Periodicals get mailed through the Postal Service™ several times a year, largely to people who specifically request these publications. No class of mail is more complicated than that of the periodicals. Our task here is two-fold: To make…
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