Web Design & Development
Direct mail drives people online. We build the website they land on — mobile-ready, fast, and designed to convert the traffic your mailers generate.
Websites That Work With Your Direct Mail
When a direct mail piece lands in someone's mailbox, most recipients look up the sender online before responding. If your website is outdated or doesn't load on mobile, you lose the lead your mailer generated. We build WordPress websites for Hudson Valley businesses that complete the marketing loop — a landing page your mail recipients can actually use. Mobile-responsive, fast-loading, and designed to convert traffic from your direct mail campaigns into calls, form submissions, or orders.
We handle design, development, content, hosting, and ongoing maintenance. Every site is built on WordPress with responsive design, on-page SEO, contact forms, and Google Analytics. We can add landing pages tied to specific mail campaigns so you can track response rates. Because we also handle the direct mail side, your printed piece and your website can share the same design language, messaging, and calls to action.
What's Included
Direct Mail + Web = More Conversions
We design your website and your mail pieces together so they share a consistent brand identity. When a prospect receives your postcard and visits your website, they see the same colors, messaging, and call-to-action — building trust and driving action.
Learn about our direct mail servicesReady to Build Your Website?
Get a free consultation on your web design project.
Our Web Portfolio
Cornerstone Services has designed and built websites for businesses across the Hudson Valley and beyond. Our sites range from simple informational pages for local service providers to multi-page sites with e-commerce, booking systems, and custom integrations.
In addition to crst.net, we manage domains including crstweb.com and donerightmail.com. Contact us to discuss your website project and see examples of our work.
Web Design FAQ
Do you only build websites for direct mail clients?
We primarily build websites for businesses that also use our direct mail services, but we are open to standalone web projects. Our strongest work is when we can align the website with the mail campaign — same messaging, same offer, same landing page for the URL printed on the mail piece.
What platform do you build on?
We build on WordPress for most client sites. It is manageable by non-technical staff, well-supported, and works with every major marketing tool. For smaller campaigns we also build simple static landing pages that load quickly and are easy to maintain.
Can you create a specific landing page for a mail campaign?
Yes. Campaign-specific landing pages are one of the most effective ways to track mail response rates. The page URL goes on the mail piece, anyone who visits it came from the mailing, and you can measure exactly how many people responded.
Do you provide ongoing hosting and maintenance?
Yes. We offer hosting and maintenance plans for sites we build. This includes security updates, plugin updates, uptime monitoring, and basic content changes. We do not host sites we did not build.
How long does a website take to build?
A basic five-page WordPress site typically takes 4–6 weeks from kickoff to launch, assuming content and images are provided promptly. More complex sites with custom functionality, e-commerce, or member portals take longer.
What do you need from me to start?
We need your logo (vector if available), your company colors and brand guidelines, the pages you want on the site, and your content (text and photos). If you need help with copy or photography, let us know and we can discuss options.
Sean is a USPS-certified Mailpiece Design Professional (MDP) with 25+ years of experience producing compliant direct mail campaigns for Hudson Valley businesses. He has processed over 2.3 million mail pieces through the USPS Business Mail Entry Unit in New Paltz, NY since 1998.
Ready to Build Your Website?
Get a free consultation on your web design project.
Service Areas
We serve businesses and organizations across three Hudson Valley counties.
Web Design Guides
In-depth guides on small business website costs, local web designer vs. national agency, what to expect from a web design project, and what works for Hudson Valley business websites — written by Sean Griffin, owner of Cornerstone Services since 1998.
Local Web Designer vs. National Agency: Which Is Right for Your Hudson Valley Business?
A national web design agency can build your site from 2,000 miles away. A local designer works in your community. Here's when each makes sense — and what most business owners get wrong about the choice.
Small Business Website Cost Guide: What You Should Actually Expect to Pay
Website pricing for small businesses ranges from $500 to $25,000+ with almost no transparency about what drives the difference. Here's an honest breakdown of what small business websites cost, what you get at each level, and where the money goes.
Website Design for Hudson Valley Businesses: What Works Here
A website built for a business in Ulster, Dutchess, or Orange County has different requirements than a generic small business site. Here's what local search, county-specific content, and Hudson Valley market context mean for web design that actually generates leads.
What to Expect From a Web Design Project: Timeline, Process, and Your Role
Most web design projects take longer than clients expect and require more from them than they anticipated. Here's the honest process — discovery, design, content, revisions, launch — and what you need to do at each stage.
Need a Website That Converts?
Get a free consultation on your web design project. We build sites that work hand-in-hand with your direct mail campaigns.