BENEFITS OF ADDING YOURSELF TO YOUR OWN MAILING LIST   Today’s Mailer’s Tip Tuesday is a “hiding in plain sight” tip that will help you answer questions before they become questions. I’m always surprised that people don’t put their own names on their own mailing list. From the mailhouse or lettershop perspective, I’d like them…

 KNOW WHEN TO QUIT – A LESSON IN OVERMAILING FROM A LOCAL ACURA DEALERSHIP Today’s Mailer’s Tip Tuesday is a personal example from our local (or perhaps national) Acura Dealership in Dutchess County. It is a lesson in when to knock someone off your mailing list or try a different approach. Have a look at…

DIRECT MAIL DESIGN : DON’T HIRE THE WRONG PRINTER OR GRAPHIC DESIGNER   Today’s Mailer’s Tip Tuesday is from an actual annual report newsletter we received, printed by another regional printer/mailer. Have a look…   First, let it be known that we love Dutchess Outreach’s mission and purpose in the Hudson Valley and are big…

ALWAYS SOLVE THE CUSTOMER’S PROBLEM OR APPEAL TO THE CUSTOMER’S NEEDS Today’s Mailer’s Tip Tuesday is about Direct Mail Messaging. Robert Collier, a direct mail pioneer, reminds us: “Always enter the conversation already taking place in the customer’s mind.” and “Study your reader first — your product second.” Don’t write your mailpiece content from what…

THE ART AND SCIENCE OF KEEPING DIRECT MAIL MESSAGES SIMPLE For today’s Mailer’s Tip Tuesday, we’re going to practice what we preach — KEEP IT SIMPLE.   There are more than enough great quotes and inspirational messages to underscore this, so here for your consideration are two well-known and vetted works that might inspire you…

BEST DIRECT MAIL TIP I EVER GAVE ANYONE In his book, “The Secrets of Effective Direct Mail“, John Fraser-Robinson shared his most powerful Direct Mail Tip: “The best advice I have ever given anybody, and that includes myself, was first crystallized while writing some years ago for the first printing of “Post Office Direct Mail…

ONE OF THE BEST MAILERS TIPS EVER – MARKING RETURN ENVELOPE   An easy way to test the effectiveness of appeal letters, solicitation letters, mixed list use, or call-to-action correspondence is to simply mark the return envelope with different colors using a Sharpie pen or a similar marker. Here’s how we do it: if we…

Use Colored Envelopes and Remember the Goal of Any Mailing It’s simple: the goal of any mailing is to get people to pay attention—and to act promptly on your call-to-action or offer. Colored envelopes help you win that first, most critical step: getting noticed and getting opened At Cornerstone, whenever possible, we strive to stand…

USPS Postal Delivery Standards for Each Mail Class in 2025 and the New 2025 “Priority Mail® Next Day” Service The USPS recently announced a new (but qualified) sub-class of mail called Priority Mail® Next Day service, so we thought we’d give you the quick run-down as part of Mailer’s Tips Tuesday. As long as we’re…

Multi-Use Convertible Political Business Card Size There’s a little mailer’s trick that we sometimes do to assist political printing and mailing clients who have tight budgets or who simply don’t want to over-print materials — it’s called using a convertible business card size. Here are some examples: === 6″ X 11″ CARD === FRONT 6×11…