Direct Mail
Direct Mail Vs. Email Comparison And ROI (Return On Investment)
If you have ever wondered whether you should do a direct mail campaign vs. an email campaign, your answer depends upon the audience you want to reach and how you reach them. If you send to customers, members, or adherents who already know and like you, you could lean more heavily into email over direct…
Read MoreComplete Friendraising Event Guidelines & Checklist
In recent years, “Friendraiser” events have become more popular as an alternative to expensive donor events which tend to scare off attendees due to high ticket prices and direct gifting request tactics. This blog, based upon actual past experience, is meant to be a straightforward and helpful overview with practical guidance on how to pull…
Read MoreIndependent Insurance Agency 2024: “No BS” Web & Mail Approach
February 2024 If there is one industry that I think would benefit from marketing smelling salts, it would be independent insurance agency owners. We have worked with many agency owners and so many of them fail to grasp the need for something more than a one-off plan. The opportunity is so great, and the effectiveness…
Read MoreHow to Respond to a Negative Yelp! Review: A True Story
Well, nothing makes for a good blog subject like a true story! So, if this has happened to you, then you’re not alone – we received a surprise negative review and in the spirit of transparency and directness, I think how we handled this (and are handling this) could be of help to you. The…
Read MoreDirect Mail Marketing Misconceptions: Debunking and Solutions
Introduction In the digital age, the art of direct mail marketing often gets overshadowed by its online counterparts. Yet, this traditional form of marketing remains a potent tool for businesses. As someone deeply entrenched in the direct mail business, I’ve encountered numerous misconceptions that business owners hold about this method. Let’s debunk these myths and…
Read MoreDirect Mail Marketing
Direct mail marketing is a traditional advertising technique that involves sending promotional material directly to potential customers’ physical mailboxes. Despite the popularity of digital marketing, direct mail still remains a relevant and effective way to reach out to potential customers. If well created, it has greater opportunity for multiple eyeball contact and message retention, leading…
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