Direct Mail Resources & Tools
Everything you need to plan, prepare, and execute a successful direct mail campaign.
Free Resources for Mailers
Whether you're planning your first mailing or your hundredth, these resources help you understand USPS requirements, compare postage options, and make informed decisions about your direct mail campaigns.
Mailing Permits
Understanding USPS permit types, indicia, EDDM requirements, and presort authorization for business mail.
View resource 💰Postage Rates
Current USPS postage rates for First-Class, Marketing Mail, Non-Profit, and EDDM — updated with the latest rate changes.
View resource 📐Envelope & Mail Piece Sizes
USPS size requirements for postcards, letters, and flats. Avoid surcharges by understanding minimum and maximum dimensions.
View resource 📄USPS Mail Templates
Free downloadable templates for postcards, letters, and self-mailers — pre-formatted to USPS automation specifications.
View resource 📖Postal Dictionary
A glossary of USPS terms, acronyms, and mailing industry jargon — from AADC to Zone Chart.
View resource 📬Mail Forwarding Guide
How USPS mail forwarding works, NCOA processing, and what it means for your mailing list accuracy.
View resource 🤖Mail Automation & IMb
Intelligent Mail barcodes (IMb), automation rates, and how automation-compatible mail saves you money.
View resource 🏛️Non-Profit Mailing Guide
How to apply for non-profit mailing rates, PS Form 3624 requirements, eligibility rules, and rate savings.
View resource 💳Online Payments
Pay your Cornerstone invoice online via credit card. Convenient and secure.
View resource 📩Ancillary Service Endorsements
What each USPS endorsement does — Address Service Requested, Return Service, Change Service — and when to use them.
View resource 📰Periodicals Mailing Class
Who qualifies for Periodicals rates, how to apply, and how it compares to Marketing Mail for publishers.
View resource 📚Understanding Periodicals
Zone pricing, ad/editorial splits, markup rules, and practical preparation tips for publishers.
View resource 🗺️EDDM Planning Guide
How to plan an Every Door Direct Mail campaign — route selection, mail piece specs, pricing, and strategy.
View resource ⭐How to Respond to a Negative Yelp Review
Response frameworks, Yelp algorithm rules, and the real revenue impact of online reviews for small businesses.
View resource 📊Direct Mail vs. Email Marketing
Open rates, response rates, ROI, and an honest comparison — after 30 years in the mailing business, here's what the data says.
View resource 🥔Ship Potatoes Through USPS
Yes, you can mail a potato through USPS — with or without packaging. Addressing, postage, perishability, and what to expect.
View resource 🏛️Famous Postmasters at the USPS
Abraham Lincoln, William Faulkner, Conrad Hilton, and Steve Carell all worked for the Postal Service. Here are the surprising names.
View resource 🗺️Point Roberts Post Office
To deliver mail to Point Roberts, WA 98281, USPS trucks drive through Canada — twice. America's most unusual post office.
View resource 🤝Complete Friendraising Event Guide
A practical, experience-based guide to planning a friendraising event — from venue and invitations to follow-up checklists.
View resource 📋Nonprofit Database Change Request (Form 6015)
Step-by-step guide to updating your nonprofit organization's information with the USPS using Form 6015.
View resource 🔍Lessons from Marketing Failure
A real-world case study analyzing tree service EDDM mailers — what worked, what failed, and what your business can learn.
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