Lonely Mailbox in Saugerties, Ulster County NY
MAILBOX ALL ALONE IN SAUGERTIES, NY 12477 We found this Lonely Mailbox inSaugerties Ulster County, New York down by the Hudson River, all alone. We almost wanted to take him home with us, but Mom said, “No, he belongs to someone else — he’s not ours.” “Are you sure we can’t keep him? Maybe someone…
Read MoreHome Delivery Direct Mail
ACE ENDICO CORPORATION: USING DIRECT MAIL TO PROMOTE RESIDENTIAL FOOD SERVICE DELIVERY Today’s Case Study Thursday comes from our efforts to assist the Ace Endico Corporation, located in Brewster, New York. Ace Endicio, a family-run business, is a self-described “Food Distributor and Purveyor of Fine Foods”. They are dominant in the Putnam County…
Read MoreJapanese Direct Mail: Soft-Touch Targeting Wins
JAPANESE DIRECT MAIL CAMPAIGNS WHERE “HARD SELL” IS REPLACED BY INTELLIGENT TARGET MARKETING AND SOFT TOUCHES In our US-centric view of the world, we often don’t realize that other countries also use direct mail in a similar fashion. Each country, of course, has its own postal regulations as well as a different cultural approach. …
Read MoreAdd Yourself to Your Mailing List
BENEFITS OF ADDING YOURSELF TO YOUR OWN MAILING LIST Today’s Mailer’s Tip Tuesday is a “hiding in plain sight” tip that will help you answer questions before they become questions. I’m always surprised that people don’t put their own names on their own mailing list. From the mailhouse or lettershop perspective, I’d like them…
Read MoreVintage Letter Slots Mailbox in Hudson NY
Letter Slots Mailbox: Preserving History in Hudson Valley, NY In the City of Hudson, many original doors built over 100 years ago still feature their Hudson, NY. These vintage designs remain intact, including an unusual bottom-of-door slot that adapts to the size of the front glass. Preserving Hudson Valley, Letter Slots Mailbox highlights the city’s…
Read MoreDirect Mail for Municipal Citizen Awareness
CASE STUDY THURSDAY! USING DIRECT MAIL FOR TARGETED MUNICIPAL CITIZEN AWARENESS Today’s Case Study Thursday pertains to the use of direct mail in serving local citizens (i.e., voting constituents) properly about ongoing construction efforts within a New York State township (or county or village, for that matter). New York State Towns (and similar municipalities)…
Read MoreUSPS 2025 Holiday Shipping Dates
MAILBAG WEDNESDAY! Each year, the USPS announces recommended holiday shipping dates for parcels so that presents and the like “get-there-in-time-for-Christmas” (although apparently they are not allowed to say “Christmas”, but they do cite December 25th as an awfully coincidental holiday deadline for parcel arrivals). The recommended 2025 “ship by” dates, as announced today, September…
Read MoreDirect Mail Overmailing: Acura Dealership
KNOW WHEN TO QUIT – A LESSON IN OVERMAILING FROM A LOCAL ACURA DEALERSHIP Today’s Mailer’s Tip Tuesday is a personal example from our local (or perhaps national) Acura Dealership in Dutchess County. It is a lesson in when to knock someone off your mailing list or try a different approach. Have a look at…
Read MoreMotorcycle Mailbox in Masonville NY
Masonville NY Motorcycle Mailbox — A Creative Curbside Find Here’s an Easy Rider mailbox in Masonville, NY 13804 in Delaware County, NY. Cornerstone Services Inc. helps with businesses: audience planning, EDDM/carrier-route, and postal-smart direct mail in Hudson Valley, New York. Call us now at (845) 255-5722 or email info@crst.net Visit Us: CRST.NET CRSTWEB.COM…
Read MoreMicro Postcards for Direct Mail Impact
CASE STUDY THURSDAY! USING MICRO POSTCARDS FOR DIRECT EFFECT Today’s Case Study Thursday pertains to what we call “micro postcards”; that is, postcards that are sized 3.5″ by 5″. These are the smallest allowable-sized postcards that the US Postal Service permits to be sent through its network. It’s an uncomplicated, direct, and unusual way…
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