Direct Mail Strategy for Lawrence Hearing

The Challenge

Lawrence Hearing, an audiology practice in Orange County, needed to grow their patient base in a competitive healthcare market. They had previously relied on physician referrals and wanted to add direct-to-consumer marketing to reach adults over 55 who may be experiencing hearing loss but had not yet sought treatment.

Our Solution

Cornerstone developed a targeted direct mail campaign using purchased data lists filtered for age (55+), household income, and homeownership in the Orange County area. We designed a professional oversized postcard highlighting free hearing assessments with a clear call-to-action. The campaign was repeated quarterly to reinforce awareness and build familiarity with the practice.

The Results

Lawrence Hearing reported a measurable increase in new patient appointments following each mailing. The quarterly cadence helped establish consistent brand recognition in the community. The direct mail program became a core part of their marketing strategy, complementing their existing referral network with a reliable patient acquisition channel.

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