Cintas EDDM Recruitment Campaign
Cintas Corporation · Ladson, SC · Corporate / Recruitment
The Challenge
Cintas, a Fortune 500 uniform and workplace services company, needed to recruit hourly workers for a facility in Ladson, South Carolina. Their online job postings were not generating enough qualified local applicants, and they needed a way to reach residents in neighborhoods surrounding their facility who might not be actively searching job boards.
Our Solution
Cornerstone designed and executed an EDDM recruitment campaign targeting carrier routes within commuting distance of the Cintas Ladson facility. We designed a professional recruitment postcard highlighting starting wages, benefits, and a QR code linking to the online application. The EDDM approach ensured every household in the target area received the opportunity — reaching passive job seekers who wouldn't have seen an online posting.
The Results
Cintas reported a measurable uptick in applications from the Ladson area following the mailing, with applicants specifically citing the postcard as their first awareness of the opportunity. The campaign demonstrated that EDDM is effective not just for consumer marketing but also for local recruitment — especially for hourly and skilled-trade positions where candidates may not be actively searching online.
Services Used
Learn More About These Services
Project Details
Need Results Like Cintas Corporation?
Tell us about your corporate / recruitment project. We'll recommend the right direct mail strategy for your goals and budget.