Graphic Design
Mail-ready design that catches attention, drives response, and meets USPS requirements.
Design That Works in the Mailbox
Direct mail design is a specialty. It's not just about looking good — your mail piece needs to grab attention in a stack of mail, communicate your message in seconds, include a clear call to action, and meet strict USPS automation requirements for address placement, barcoding, and postal indicia. Our designers understand all of this because direct mail is what we do every day.
Whether you need a simple postcard or a complex multi-page self-mailer, our in-house design team creates pieces that are print-ready, USPS-compliant, and optimized for response. We work with your brand guidelines, or we can develop a look and feel from scratch.
What We Design
Our Design Process
Creative Brief
We start with your goals, audience, and brand. What do you want the recipient to do? Who are they? What does your brand look like? This shapes every design decision.
Concept & Layout
Our designers create initial layout concepts based on your brief. We focus on visual hierarchy, readability, and clear calls to action — while ensuring all USPS requirements are built into the design from the start.
Revisions & Approval
You review the design and provide feedback. We include two rounds of revisions in our standard design fee. Once approved, the files are prepared for print production.
Print-Ready Files
Your approved design is output as print-ready files with proper bleed, color settings, and resolution — ready to move directly into our printing department.
USPS Compliance Built In
Every mail piece has specific USPS requirements for address block placement, barcode clear zones, return address location, and postal indicia. Non-compliant pieces can be rejected by the USPS or lose their automation rate qualification — costing you time and money. Our designers know these rules and build compliance into every layout from the start, so you never have to worry about it.
USPS Design Templates
Want to design your own mail piece? Download our free USPS-compliant design templates with pre-set address panels, barcode zones, and bleed guides. Available for all standard mail piece sizes in Adobe InDesign and PDF formats. Visit our USPS templates page to download.
Need Design Help?
Send us your content and ideas — we'll create a design that works in the mailbox and represents your brand.
Request Design QuoteRelated Services
Design Tips
Include one clear call to action — don't make the reader guess what to do next.
Use high-contrast colors for headlines and CTAs to grab attention.
Keep body text 10pt or larger for readability.
Ready to Start Your Next Mailing?
Get a free estimate from Hudson Valley's most trusted direct mail team. 2.3M+ pieces mailed and counting.