Posts Tagged ‘direct mail’
THREE RULES FOR MAIL PIECE DESIGN
Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for…
Read MoreB2B Direct Mail Data from InfoUSA
A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B…
Read MoreCold Calling Works with Direct Mail Marketing
Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which…
Read MoreChicken Shipping 101 Mailing a Chicken through USPS
CHICKEN SHIPPING: A HOW-TO I know what you’re thinking… you always wanted to ship a chicken to someone special, but you were not sure how. Here is the Cornerstone Services Inc. step-by-step instructions for making your chicken shipping dreams come true. Follow this guide to ensure the chicken mails safely and successfully to any destination…
Read MoreAncillary Service Endorsements by USPS
Ancillary Service Endorsements are the methods used by mailers to direct the USPS on how to handle new address mail. Ancillary Service Endorsements represent one of the three ways for a mailer to comply with the Move Update standard requirement; and, it’s fairly simple to put into place. This service is available for several classes of mail: …
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