The Bulk Mail Files
A Cornerstone Blog

Is EDDM for Non-Profit Solicitation/Appeal Mailings?

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Over the past year, more and more Non-Profit Organizations have been wondering if Every Door Direct Mail (EDDM) is a fund-raising approach that they should consider.  Since most of Cornerstone Services, Inc.'s work is not-for-profit related, this is a valid question which deserves a complete answer.  Here are some discussion points for consideration: 1.  Saturation vs. Targeted Mail:  EDDM can

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