The Bulk Mail Files
A Cornerstone Blog

FUNDRAISING 101: Planning For The Win In A Non-Profit Direct Mail Appeal


The Fall appeal cycle will be upon us soon, and we see a lot of non-profits getting poor results from their direct-mail fundraising efforts, or worse, mediocre results.  Poor results would at least bring the opportunity to pause and reflect on how the organization is not connecting with its base (or perhaps even themselves).  With mediocre results, non-profits tend to

Read more

Is EDDM for Non-Profit Solicitation/Appeal Mailings?


Over the past year, more and more Non-Profit Organizations have been wondering if Every Door Direct Mail (EDDM) is a fund-raising approach that they should consider.  Since most of Cornerstone Services, Inc.'s work is not-for-profit related, this is a valid question which deserves a complete answer.  Here are some discussion points for consideration: 1.  Saturation vs. Targeted Mail:  EDDM can

Read more