The Bulk Mail Files
A Cornerstone Blog

Direct Mail for Sole-Proprietors: Cost-Effective, Results-Oriented Tactics & Strategies


Cornerstone Services, Inc. is the only firm that I know that will tell you a primary goal of direct mailing for a sole proprietor, self-employed contractor or one-employee d/b/a (doing business as) entity should be NOT to mail anymore.  By executing a well thought-through strategy, we’ve helped lots of solo “man-with-a-van” handymen, carpenters, plumbers and HVAC guys and gals reach

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FUNDRAISING 101: Planning For The Win In A Non-Profit Direct Mail Appeal


The Fall appeal cycle will be upon us soon, and we see a lot of non-profits getting poor results from their direct-mail fundraising efforts, or worse, mediocre results.  Poor results would at least bring the opportunity to pause and reflect on how the organization is not connecting with its base (or perhaps even themselves).  With mediocre results, non-profits tend to

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