President Email: firstname.lastname@example.org Phone: (845) 255-5722 x100
One of the rarer types of mailings involves the use of magnetized postcards. At Cornerstone Services (CRST) most of the magnetic postcards we create and send are 4″ x 9.5″ self-mailer cards with a 2″ x 4″ detachable magnet as part of the card. Let’s take a look at when, why and where to use magnetic postcards, and, what are the associated costs.
WHEN / WHY: This is a great format if one is looking for a “legacy” or “annuity” component to a mailpiece. In other words, if you want your product, service or information to stick around for more than a few seconds, a tear-off fridge (or filing cabinet) magnet can work wonders. The key is that your offering must be fulfilling a recurring need. Here are some examples of recurring consumer needs: pizza, flowers, pediatrics, emergency care, college alumni/ae, taxi/limo service, municipal services, Chinese take-out and even baby-sitter names. It can also be inspirational — you could have a dry-cleaning delivery service that uses an Emerson or Joseph Campbell quote on a smaller sized 3.5″ x 5″ card (but with no tear-off). Further, with our printing, there is no additional charge for perforation, so creating multiple coupons as part of the card (e.g. home repair or HVAC services) can make for an unusual and compelling mailpiece.
WHERE (WHO GETS IT): We rarely use these cards for saturation mailings unless we know we have a pre-established, pre-authenticated product or service. More often, we are targeting specific consumer households based upon unique demographic information (such as two-couple households, homes with children where the combined income is over $75K, student on/off campus dorms, trailer parks, higher-end senior housing, secondary homeowners or primary homeowners with 2+ acres of land, etc.) Since these cards are, not surprisingly, more expensive than regular postcards, we want to ensure that they hit the right target.
COSTS: Costs are based upon volume and data quality/concentration (and also graphic design requirements); therefore, you must email email@example.com for a quote. Another unusual factor here is with the USPS itself – we have noticed that some USPS BMEUs (Bulk Mail Entry Units) take issue with the attached thin magnetic surface on the part of the card and have reassigned the postage rate level to a higher, non-automated postage rates (vs. automation rates). Some BMEUs will simply let the mailpiece go as an automation rate card (FYI only here).
I hope you find this, and the images, helpful — please feel free to contact us at (845) 255-5722 for any reason.