The Bulk Mail Files
A Cornerstone Blog

FUNDRAISING 101: Planning For The Win In A Non-Profit Direct Mail Appeal

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The Fall appeal cycle will be upon us soon, and we see a lot of non-profits getting poor results from their direct-mail fundraising efforts, or worse, mediocre results.  Poor results would at least bring the opportunity to pause and reflect on how the organization is not connecting with its base (or perhaps even themselves).  With mediocre results, non-profits tend to

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