The Bulk Mail Files
A Cornerstone Blog

Is EDDM for Non-Profit Solicitation/Appeal Mailings?


Over the past year, more and more Non-Profit Organizations have been wondering if Every Door Direct Mail (EDDM) is a fund-raising approach that they should consider.  Since most of Cornerstone Services, Inc.'s work is not-for-profit related, this is a valid question which deserves a complete answer.  Here are some discussion points for consideration: 1.  Saturation vs. Targeted Mail:  EDDM can

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E-Newsletters vs. Physical Newsletters: Awareness, Impact & Truthfulness

Trustworthiness It hardly need be explained that false promotion around the internet is rank and rife in today's electronic realm.  Only approximately 50% of the information on the internet, verified using kinesiological techniques (via Dr. David D. Hawkins research methods; ref:, can be shown to be true.  Skilled so-called professional hands-for-hire are able to create the false impression via

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